While 57% marketers voted for webinars as the ideal format to achieve business objectives and generate leads in 2022, the format faces an ever-growing challenge when it comes to its impact. People are burnt out on Zoom. No-show rates are higher than in the past. And now with budget cuts, there seems to be less demand.
So more than ever, B2B marketers need a webinar platform that can drive high performance across registration, engagement, and lead generation. But with hundreds of platforms flooding the market, it can be hard to distinguish between any 2 of them.
This handy guide will help you learn what features and capabilities your webinar platform must possess in order to deliver the results you want. With this at your fingertips, you can be confident in your final purchase decision.