Checklist

Pre-game for sales (before-event marketing playbook

Elevate Sales Pre-Game: Strategies, Messaging, and Actionable Ideas

Get your sales team ready for the event with this pre-event marketing playbook, designed to maximize lead generation and conversions. Aligning your sales and marketing efforts before an event can significantly impact its success.

Why this checklist

A lack of preparation can lead to missed opportunities:

Misaligned strategies: Without steps to strategize with your sales counterparts, your event may fail to leverage the full potential of your sales team, impacting lead generation.

Inconsistent messaging: The absence of steps to build messaging and get sales buy-in can result in mixed messages being communicated to potential leads, diminishing the effectiveness of your outreach.

Unrealized event buzz: Not employing actionable ideas to maximize event buzz can lead to a lack of excitement and engagement from your target audience, affecting event turnout and participation.

What's inside

Steps to strategize with your sales counterparts

Steps to build messaging and get sales buy-in

Actionable ideas to maximize event buzz

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