Glossary
Strategy & Planning

Localized Event Strategy

Tailoring events to specific markets or regions.

Ensures cultural, language, and logistical alignment for regional success. Zuddl supports localized microsites, ticketing, and communications.

Executive Roundtable Planning

Small-format events for high-value prospects.

Designed for peer-level discussions with senior decision makers. Zuddl simplifies roundtable execution with invite-only workflows and CRM sync.

Event Marketing Funnel

Framework mapping events to lead stages.

Aligns top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion events. Zuddl helps marketers measure funnel influence via attribution dashboards.

Sales & Marketing Alignment via Events

Coordinated GTM execution using events.

Ensures both sales and marketing teams use event data and leads to drive pipeline. Zuddl enables real-time sync between event data and sales workflows.