Spin-telligence was the wheel-spin-style round of our AI game show for event marketers. Each spin landed on an event use case as a category, and the conversation moved fast, with practical examples you can borrow immediately.
The session featured Christopher Duke (Glean) in conversation with Stephanie Christensen (Zuddl). Together, they walked through how AI fits into real-world event marketing, from creative direction and planning to personal productivity.
AI tools event marketers actually use
The speakers began by acknowledging that most teams don’t need “more tools.”
They need a focused AI tech stack that saves time and improves output. They discussed where GenAI assistants help, where internal knowledge tools excel, and where creative AI tools can speed up early drafts for decks, visuals, and video.
Prompting that gets you better output
A big theme was that AI only works as well as the prompt you give it.
The speakers shared a simple structure: assign a role, define the task, specify the format, set the tone and audience, and add context. They also called out a critical guardrail: don’t paste sensitive internal information into public tools.
Using AI to accelerate work
The point isn’t just to do the same work faster; it’s to change how you work. The most valuable use cases are those that compress “blank page” time and reduce busywork.
AI tools can help you start and summarize faster and turn rough inputs into usable first drafts, so more of your time goes into judgment and event strategy.
AI for creative direction in events
Christopher shares a simple yet powerful use case: turning a rough booth sketch into a usable visual concept in minutes. You get a sharper starting point for your team, designer, or agency, and you spend less time explaining what you mean.
The point is not to hand off the final creative to AI. Use it to produce a stronger first draft faster, then let humans handle taste, refinement, and final decisions.
AI agents and how to use them safely
They closed the session by separating AI tools from agents. Tools respond to prompts, whereas AI agents work toward a goal with some autonomy and can handle multi-step tasks.
Christopher shared a few examples: an AI agent that drafts a weekly update to save him serious time and an “event director” agent that builds an event plan based on specific goals and context.
Watch the full session to see which AI tools they recommend to accelerate planning, tighten creative direction, and get more leverage from your day-to-day event work.