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News Article
Published by
Martech Series
March 24, 2022

Zuddl Launches ‘Hybrid State Of Mind’ Playbook in Collaboration with ETP for Hybrid Events

With hybrid events taking center stage this year and businesses of all sizes, no matter the industry, adopting the event medium in masse,  Zuddl has launched ‘Hybrid State Of Mind’, a playbook to help event organizers and marketers set up and host hybrid events seamlessly, in collaboration with Entertainment Technology Partners, LLC (ETP).

  • The ebook discusses building blocks and best practices for hybrid events, such as different event formats and engagement strategies, and shares real-life case study examples such as the University of Maryland’s hybrid meeting for its board of trustees.
  • It also offers planners and organizers tips on how to build a hybrid event keeping in mind the changing and ever-evolving needs of the modern attendee or customer.
  • “The right hybrid strategy must empower the attendees to consume content at a time, format, and place of their choosing, while the best hybrid strategies also enable the remote attendees to contribute content as much as consume it”, said BJ Singh, President of ETP.

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