# Zuddl > Zuddl is a unified event management platform for B2B marketing and events teams. It runs conferences, field events, sponsored events and webinars (in-person, virtual or hybrid) on one platform, from registration and check-in to lead capture, streaming and CRM-connected reporting. ## Start here - [Zuddl home](https://www.zuddl.com/): Overview of the unified event platform for conferences, field events, sponsored events and webinars - [Why Zuddl](https://www.zuddl.com/why-zuddl): Running before-, during- and after-event operations from one platform - [Pricing](https://www.zuddl.com/pricing): License tiers, what each includes, support tiers, professional services and pricing FAQs - [Product updates](https://www.zuddl.com/product-updates): Dated, month-by-month log of shipped features, filterable by event type - [Request a demo](https://www.zuddl.com/request-a-demo): Book a personalized 30-minute demo ## Platform: registration and ticketing - [Event registration and ticketing software](https://www.zuddl.com/platform/event-registration-and-ticketing-software): Branded, personalized registration and ticketing for any event type - [Event flow builder](https://www.zuddl.com/platform/event-registration-and-ticketing-software/event-flow-builder): Visual builder for complex, branching registration and ticketing flows - [Approval flows](https://www.zuddl.com/platform/event-registration-and-ticketing-software/approval-flows): One-click registrant approval, custom emails and a central approvals dashboard - [Event ticketing and discounting](https://www.zuddl.com/platform/event-registration-and-ticketing-software/event-ticketing-and-discounting): Multi-level tickets, discount codes and bundles - [Landing page builder](https://www.zuddl.com/platform/event-registration-and-ticketing-software/landing-page-builder): Build custom event landing pages from templates - [Event branding](https://www.zuddl.com/platform/event-registration-and-ticketing-software/branding-events): One brand across landing pages, emails, the mobile app and badges - [Event communications](https://www.zuddl.com/platform/event-registration-and-ticketing-software/event-communications): Email, push, WhatsApp and SMS managed from one dashboard - [Embeddable widgets](https://www.zuddl.com/platform/event-registration-and-ticketing-software/embeddable-widgets): Embed event content on other sites; edits sync everywhere it appears - [Hotel management and ticketing](https://www.zuddl.com/platform/event-registration-and-ticketing-software/hotel-management-and-ticketing): Hotel rates, RFPs, room bookings and branded reservation pages - [Walkthrough: multi-branch registration flows](https://www.zuddl.com/product-walkthroughs/multi-branch-registration-flows): Video showing how to route VIPs, sponsors, partners and customers down separate registration paths, with auto-approve or waitlist - [Walkthrough: audience grouping](https://www.zuddl.com/product-walkthroughs/audience-grouping-for-personalization-and-special-access): Video showing rule-based attendee groups that trigger personalized communications, special access and email or Slack alerts ## Platform: onsite events and lead capture - [Onsite events](https://www.zuddl.com/platform/onsite-events): Check-in, badge printing, session management and lead capture for in-person events - [Check-in and badge printing](https://www.zuddl.com/platform/onsite-events/event-check-in-and-badge-printing): QR-code check-in and on-demand badge printing, with an offline mode - [Session management](https://www.zuddl.com/platform/onsite-events/session-management): Session access, session check-ins and venue capacity, plus attendance insights - [Exhibitor lead capture](https://www.zuddl.com/platform/onsite-events/lead-capture): Lead retrieval for exhibitors, with instant access to lead data - [Universal Lead Capture](https://www.zuddl.com/platform/universal-lead-capture): Mobile app that captures, enriches and qualifies leads at any event, including third-party shows; works offline and syncs when back online - [Gamification](https://www.zuddl.com/platform/gamification): Interactive challenges for in-person attendees ## Platform: virtual, hybrid and webinars - [Virtual and hybrid events](https://www.zuddl.com/platform/virtual-and-hybrid-events): Overview of tools for virtual and hybrid experiences - [Video production and streaming](https://www.zuddl.com/platform/virtual-and-hybrid-events/video-production-and-streaming): Native studio for broadcast-quality production and streaming - [Event engagement](https://www.zuddl.com/platform/virtual-and-hybrid-events/event-engagement): Live Q&A, polls, chat and other engagement tools - [Virtual event branding](https://www.zuddl.com/platform/virtual-and-hybrid-events/branding): Branding options for virtual and hybrid event spaces - [Hybrid event platform](https://www.zuddl.com/platform/virtual-and-hybrid-events/hybrid-events): Run the in-person and virtual audiences of one event on one platform - [AI Content Hub](https://www.zuddl.com/platform/virtual-and-hybrid-events/ai-content-hub): Turn event recordings into clips and other reusable content with AI ## Platform: AI, apps, portals and analytics - [AI agents](https://www.zuddl.com/platform/ai-agents): Zuddl Sidekick (prompt-based branding) and Ask Zuddl (natural-language reporting), plus AI data-handling FAQs - [Agentic events platform](https://www.zuddl.com/agentic-events-platform): Roadmap preview; each capability is marked "live" or "coming soon" - [Attendee mobile app](https://www.zuddl.com/platform/attendee-mobile-app): Branded attendee app with schedule, networking, venue maps, surveys and engagement - [Speaker and exhibitor portal](https://www.zuddl.com/platform/event-speaker-and-exhibitor-portal): Portals for tasks, document uploads, lead management, staff management and session analytics - [Event analytics](https://www.zuddl.com/platform/event-analytics): Revenue dashboard, sales leaderboard, and registration, content and sponsor analytics ## Solutions by event type - [User conferences](https://www.zuddl.com/event-type/user-conference): User conferences run virtual, hybrid or in-person - [Field marketing events](https://www.zuddl.com/event-type/field-marketing-events): Branded landing pages and emails, invite-only and screened registration, and self-check-in kiosks for field events - [Webinars](https://www.zuddl.com/event-type/webinars): Webinar platform for B2B marketers - [Internal events](https://www.zuddl.com/event-type/internal-events): Sales kickoffs, offsites and other internal events - [Association events](https://www.zuddl.com/event-type/association-events): In-person, virtual and hybrid events for associations - [In-person events overview](https://www.zuddl.com/experiences/in-person-events): Solution overview covering registration, badges, attendee experience and session management for in-person events - [Virtual events overview](https://www.zuddl.com/experiences/virtual-events): Solution overview for broadcast-quality virtual events - [Hybrid events overview](https://www.zuddl.com/experiences/hybrid-events): Solution overview for one event with in-person and virtual audiences; for feature detail see "Hybrid event platform" ## Integrations and API - [Integrations](https://www.zuddl.com/event-integrations): Native integration catalog (CRM, marketing automation, payments, surveys and more), plus open API, real-time data and webhooks - [Introduction to Zuddl APIs](https://docs.zuddl.com/api-reference/introduction): Open API basics; endpoints cover events, attendees, sessions, speakers, sponsors and locations - [Zuddl API OpenAPI spec](https://api.prod.zuddl.com/api/v3/api-docs/api-product): Machine-readable OpenAPI 3.1 specification of the Zuddl API - [Zuddl webhooks OpenAPI spec](https://api.prod.zuddl.com/api/v3/api-docs/webhook): Machine-readable OpenAPI 3.1 specification of Zuddl webhooks - [Salesforce integration](https://docs.zuddl.com/integration/salesforce): Events mirror as Salesforce Campaigns and registrants as Campaign Members; covers registration, engagement and revenue data - [HubSpot integration](https://docs.zuddl.com/integration/hubspot): Connecting Zuddl with HubSpot - [Marketo integration](https://docs.zuddl.com/integration/marketo): Registrations, check-ins, booth scans and payment data into Marketo programs - [Pardot integration](https://docs.zuddl.com/integration/pardot): Connecting Zuddl with Pardot - [Slack integration](https://docs.zuddl.com/integration/slack): Connecting Zuddl with Slack ## Documentation and help center - [Product documentation](https://docs.zuddl.com/): Zuddl guides and docs home - [Quickstart: in-person events](https://docs.zuddl.com/getting-started/quickstart-guides/in-person-events): Setting up an in-person event - [Quickstart: field events](https://docs.zuddl.com/getting-started/quickstart-guides/field-events): Setting up a field event - [Quickstart: webinars](https://docs.zuddl.com/getting-started/quickstart-guides/webinars): Setting up a webinar - [EU region](https://docs.zuddl.com/getting-started/eu-region): Zuddl's EU data region and how to access it - [Help center](https://support.zuddl.com/): Zuddl Knowledge Base for customers - [Help center: integrations](https://support.zuddl.com/collections/1552870120-integrations-1): Help articles by integration, including Salesforce, HubSpot, Marketo, Pardot, Eloqua, Iterable, Slack, Zapier and webhooks - [Help center: Salesforce](https://support.zuddl.com/collections/9379212693-salesforce-integrations): Help articles for importing and exporting registrant data with Salesforce - [Install the Salesforce app on Zuddl](https://support.zuddl.com/articles/1667524957-install-salesforce-app-on-zuddl): Salesforce app installation guide - [Salesforce package migration guide](https://support.zuddl.com/articles/9017400822-salesforce-package-migration-guide): Managed vs unmanaged Salesforce packages, and migrating between them - [Docs llms.txt](https://docs.zuddl.com/llms.txt): Index of every documentation page, with Markdown links - [Docs llms-full.txt](https://docs.zuddl.com/llms-full.txt): Full text of the product documentation in one file - [Help center llms.txt](https://support.zuddl.com/llms.txt): Index of help center articles ## Security, privacy and legal - [Security](https://www.zuddl.com/security): Certifications, encryption, infrastructure, access controls, AI governance and Trust Center access - [GDPR](https://www.zuddl.com/gdpr): GDPR commitments, data retention, subprocessors, EU data hosting and breach notification - [Data Processing Addendum](https://www.zuddl.com/dpa): Zuddl's DPA - [Privacy policy](https://www.zuddl.com/privacy-policy): How Zuddl collects, uses and shares personal data - [CPRA request form](https://www.zuddl.com/cpra): Form for California consumers to submit privacy-rights and opt-out requests - [Terms of service](https://www.zuddl.com/terms-of-service): Terms governing use of Zuddl's services, software and website ## Customer stories - [All customer stories](https://www.zuddl.com/customer-stories): Case studies across conferences, field events, webinars and virtual events - [Motive](https://www.zuddl.com/customer-stories/how-motive-streamlined-events-boosted-app-adoption): 75+ annual events streamlined across a user conference, field events and trade shows; 12+ new events added; 54% increase in app adoption - [Fullscript](https://www.zuddl.com/customer-stories/how-fullscript-achieved-high-engagement-turnout): High engagement across 80% of the event day and 40% of registrants attending - [Exit Five: Drive](https://www.zuddl.com/customer-stories/sold-out-in-a-day-how-zuddl-powered-exit-fives-drive): Exit Five's first event, Drive, sold out in 24 hours - [Exit Five program](https://www.zuddl.com/exit-five): How Exit Five runs 30+ events on Zuddl - [Zylo](https://www.zuddl.com/customer-stories/zylo-conference-pipeline): User conference SaaSMe '23 drove 46% growth in new pipeline over 2022, using the Salesforce integration - [CreatorIQ](https://www.zuddl.com/customer-stories/how-creatoriq-cut-check-in-time-by-35-and-boosted-attendance-by-12): Check-in 35% faster and attendance up 12% - [Bandwidth](https://www.zuddl.com/customer-stories/how-bandwidth-cut-webinar-setup-time-by-50-and-drove-higher-engagement-with-zuddl): Webinar setup cycles cut by up to 50% - [Sprinto](https://www.zuddl.com/customer-stories/running-cybersec-webinars-sprinto-style): Higher webinar registrations and attendee stay rate - [IAEM](https://www.zuddl.com/customer-stories/iaem-keeps-members-engaged): Virtual annual conference with 86% turnout and an average of 1,405 minutes spent at the event - [Rocketlane](https://www.zuddl.com/customer-stories/liftoff-with-3000-registrations-across-60-countries-rocketlane-successfully-hosts-the-worlds-1st-customer-onboarding-conference-on-zuddl): Virtual customer onboarding conference with 3,000 registrations from 60 countries ## Comparisons (written by Zuddl) - [Zuddl vs Cvent](https://www.zuddl.com/compare/cvent): Zuddl's comparison focusing on ease of use, pricing transparency and registration flexibility - [Zuddl vs Goldcast](https://www.zuddl.com/compare/goldcast): Zuddl's comparison for teams running in-person, hybrid and virtual events, not only virtual - [Zuddl vs Swoogo](https://www.zuddl.com/compare/swoogo): Zuddl's comparison focusing on onsite tools, the mobile app, lead capture and portals - [Zuddl vs Splash](https://www.zuddl.com/compare/splash): Zuddl's comparison covering field events, lead capture, branding and conferences ## Company - [About](https://www.zuddl.com/about): Mission, company history, leadership and investors - [Contact](https://www.zuddl.com/contact): Contact form for demos and product questions; lists sales@zuddl.com - [Partners](https://www.zuddl.com/partners): Partner program for production companies, event planners, agencies and technology platforms - [Newsroom](https://www.zuddl.com/newsroom): Press releases and coverage; most recent items are from 2023 - [Careers and culture](https://www.zuddl.com/culture): Working at Zuddl and open roles - [Zuddl for Startups](https://www.zuddl.com/zuddl-for-startups): Discounted webinar plans for eligible startups: new customers, under 2 years old, with no more than USD 5M raised ## Optional - [Blog](https://www.zuddl.com/blog): Event marketing articles; prefer recent posts - [Event management software guide](https://www.zuddl.com/blog/best-event-management-software-guide): Benefits, types and features of event management software - [Annual user conference planning guide](https://www.zuddl.com/annual-user-conference-planning): Pre-event, during-event and post-event roadmap for an annual user conference - [Ebooks](https://www.zuddl.com/ebooks): Downloadable guides for B2B event marketers - [Checklists](https://www.zuddl.com/checklists): Event planning and execution checklists - [FAQ](https://www.zuddl.com/faq): Product and event FAQs organized by topic - [Glossary](https://www.zuddl.com/glossary): Event management and marketing terms in 12 topics across 5 categories - [Backstage with Zuddl podcast](https://www.zuddl.com/podcast): Archive of 20 podcast episodes with event-industry leaders - [Zuddl events and webinars](https://www.zuddl.com/zuddl-events-and-webinars): Zuddl's own live and on-demand events - [Huddl with Zuddl](https://www.zuddl.com/huddl-with-zuddl): Webinar series for event marketers, from user conferences to proving event ROI - [Conference Couch Sessions](https://www.zuddl.com/conference-couch-sessions): Content series on running B2B events - [Event Marketers Week 2026](https://www.zuddl.com/eventmarketersweek-2026): Free two-day virtual event held September 29-30, 2026 - [Event Marketers Week on demand](https://www.zuddl.com/eventmarketersweek): On-demand sessions from earlier editions - [AI Event Marketers Game Show](https://www.zuddl.com/ai-event-marketers-game-show): On-demand sessions on using AI for event strategy, creative, operations and reporting