10 Types of Virtual Events That Work Well for B2B Marketers

The popularity of virtual events has increased in recent years, and it's easy to see why. With the pandemic and remote work becoming more common, businesses have had to adapt to a new way of communicating with their customers and clients. Virtual events have proven to be an effective way to engage with B2B audiences, and they offer a range of benefits over in-person events. Today, we’ll explore ten types of virtual events that work well for B2B marketers, their use cases, and their benefits.

Types of Virtual Events and Their Use Cases and Benefits in Details

  1. Webinars: Webinars are one of the most popular virtual events for B2B marketers. They are typically educational and designed to help demand generation activities for B2B marketers. Webinars can be used to showcase a product or service or demonstrate thought leadership on a topic. The benefits of webinars are that they are low-cost, easily accessible, and allow for real-time interaction between attendees and presenters.
  2. Virtual Conferences Virtual conferences are online events that bring together industry experts and thought leaders to discuss relevant topics. These events can be live or pre-recorded and typically have a mix of keynote speakers, panel discussions, and breakout sessions. Virtual conferences offer the benefit of attracting attendees from all over the world without needing to travel. They are also more cost-effective than in-person conferences.
  3. Virtual Networking Events: Virtual networking events are designed to help attendees connect with other professionals in their industry. These events can take many forms, from roundtable discussions to speed networking events. Virtual networking events are a great way to build relationships with potential clients, partners, and collaborators. They are also cost-effective and allow attendees to network from the comfort of their own homes or office.
  4. Virtual Trade Shows: Virtual trade shows are similar to in-person trade shows but occur online. They allow exhibitors to showcase their products or services to a broader audience and connect with potential clients. Attendees can interact with exhibitors via chat, video, or phone, making learning more about a product or service easy. Virtual trade shows are cost-effective, eliminating the need for travel and accommodation.
  5. Virtual Summits: Virtual summits are events that bring together experts to discuss a specific topic. They typically consist of presentations, panel discussions, and Q&A sessions. Virtual summits are a great way to showcase thought leadership, build brand awareness, and generate leads. They are also cost-effective, as they can be run entirely online.
  6. Virtual Expo: A virtual Expo is a 3D virtual environment that allows exhibitors to showcase their products or services. Attendees can navigate the virtual environment and interact with exhibitors via chat or video. Virtual expos offer the benefit of being immersive and engaging, allowing attendees to explore products or services in detail. They are also cost-effective, eliminating the need for travel and accommodation.
  7. Virtual Career Fairs: Virtual career fairs allow job seekers to connect with potential employers in a virtual environment. Attendees can browse job postings, chat with recruiters, and participate in virtual interviews. Virtual career fairs offer the benefit of being accessible to a broader audience and eliminating the need for travel. They are also cost-effective for both job seekers and employers.
  8. Virtual Town Halls: Virtual town halls are online events that allow companies to communicate with their employees, shareholders, or other stakeholders. These events can take many forms, from live Q&A sessions to pre-recorded video updates. Virtual town halls offer the benefit of being accessible to a broader audience and the ability to track engagement and gather feedback in real time.
  9. Virtual Product Launches: Virtual product launches are online events introducing a new product or service to potential customers. These events can take many forms, from live product demos to pre-recorded video presentations. Virtual product launches offer the benefit of being accessible to a wider audience, and they can be cost-effective compared to traditional in-person product launches.
  10. Virtual Workshops: Virtual workshops are online events that offer attendees the opportunity to learn a new skill or technique. These events can be interactive, with attendees working alongside the presenter in real time. Virtual workshops offer the benefit of being accessible to a wider audience and eliminating the need for travel. They are also cost-effective for both attendees and presenters.


In conclusion, virtual events have become a crucial tool for B2B marketers in recent years, and there are various event types to choose from. Each event type has unique benefits and use cases, making them suitable for different business needs. Whether it's educating customers about a product, networking with industry professionals, or launching a new product or service, there is a virtual event type that can fit the bill.

At Zuddl, we provide various unified virtual event solutions that can help B2B marketers host online events that drive revenue. Our team of experts can assist with everything from event planning and management to technical support and analytics. Contact us today to learn how we can help you host your next virtual event.

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